OVERVIEW
Neko is a fashion brand inspired by the encounter between Japanese visual culture and the Mediterranean world. Research led to the sea as the central concept: a bridge between distant cultures and a symbol of exchange, movement, freedom and identity. This narrative provided a meaningful foundation for the entire brand.
STRATEGIC VISUAL IDENTITY
The identity balances Japanese precision with Mediterranean fuidity. A bilingual logo combining Latin and katakana characters establishes the brand’s cross-cultural positioning, while the geometric frame introduces structure. Wave-inspired textures, a blue and coral palette, and a clear typographic system translate the concept into a distinctive and internationally accessible visual language.
DESIGN SOLUTION
The identity was developed as a flexible system for both fashion and communication touchpoints, including garment labels, tags, brand guidelines, advertising, campaigns and digital content. The result is a recognisable brand that remains consistent across different formats, scales and audiences.
Neko
A dialogue between East and West
Between East and West
SERVICES
Brand Strategy
Visual Identity
Digital Design
Packaging
AI
CREDITS
Alfatauri Design Team
MY ROLE
Graphic Designer
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